While walking along the San Lorenzo river the other day, I glanced over at the Sherwin Williams store in downtown Santa Cruz. I thought to myself, “That has to be the ugliest company logo I have ever seen.”
First of all, the flat faded blue and red just don’t look that good. Who paints the interior or exterior of their house with those color combinations? I don’t care for the thick blue outline around the paint either. And, to top it off, the idea of dumping a can of red paint over the world is just plain tacky considering all of the environmental issues we are facing.
What do you think. Is this the worst company logo?
Popularity: 11% [?]
November 27th, 2008 at 9:46 am
Just thought I’d let you know that you are not alone.
http://earthfriendlygardening.wordpress.com/2006/04/05/sherwin-williams-time-for-a-new-logo/
It was 1906. Two color printing was the latest craze! OK 2 color has been around longer than that. I won’t say more, but maybe some art design students could learn a lot from this logo. Clearly it’s just what they wanted you to think aBOUT. sHERWIN wILLIAMS, PAINT FOR THE WHOLE WORLD…and who was the competition back then…by the way…it’s pre-1937, so do you think there was some hempseed oil in that paint. do canaries sing?
December 2nd, 2008 at 7:00 pm
Hey, nice find! Thanks
Maybe the CEO will stumble on one of these blogs and consider a logo make-over. What are the chances of that, one in one million?